But in a presentation to investors in New York last week, it was clear which version of the brand Victoria’s Secret executives see as its future.
Courtesy Victoria's Secret“Sexiness can be inclusive,” said Greg Unis, brand president of Victoria’s Secret and Pink, the company’s sub-brand targeting younger consumers.
Within Pink, Victoria’s Secret will focus on improving the assortment of fleeces, sweatpants, tracksuits and other casual pieces.
Adriana Lima became one of the faces of Victoria's Secret in 1999 and still features in many of it's campaigns.
How Victoria’s Secret ventures into apparel will be conservative in manner, he said, and will follow a test-and-learn approach.
Persons:
Megan Rapinoe, Valentina Sampaio, Paloma Elsesser, Carlijn Jacobs, Hailey Bieber, Emily Ratajkowski, Heidi Klum, Adriana Lima, Ali Tate, Cutler, Naomi Osaka, ”, Greg Unis, we’re, everyone’s, it’s, Martin Waters, Waters, activewear, Unis, Naomi Campbell, Albert Gilkey, Kim Kardashian, We’ve, ” Waters
Organizations:
Business of Fashion, CNN CNN, Tennis, Ariela, Associates, Pink, CNN
Locations:
New York, North America